- set the genre
- incite into what the film will be about
- represents the movie
- stays in the memorys of the audience
- usually leads you to the first judgement about the film
Analysis of paranormal activity:
The use of the static effect is stereotypical of paranormal activity, it leads us to believe that this will be what the film will be based mostly upon, also stereotypical of a paranormal film is the white mist around the outside of the font. The way the name is not in sync (distorted) foreshadows chaos.
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